How leadership coaching and strategic visioning sparked organizational flourishing at ArtSpring.
In 2023-2024, Howard Jang, Executive and Artistic Director of ArtSpring, partnered with Stina Brown to tackle leadership and organizational challenges. Together, we developed ArtSpring’s first strategic plan since the pandemic and provided ongoing leadership coaching. The result: a thriving community arts organization with a clear vision, aligned leadership, and renewed momentum.
Context and Challenge
ArtSpring, a leading arts organization, emerged from the pandemic needing direction and cohesion. Without a current strategic plan, its Board, staff, and executive director lacked a unified roadmap. Howard Jang sought support to step confidently into his role as Executive and Artistic Director, aligning ArtSpring’s mission with the needs of both the organization and Salt Spring Island’s residents.
Our Approach
- Strategic Visioning:
- Facilitated workshops to align the Board and staff on core priorities and shared goals.
- Incorporated community input
- Co-designed a draft strategic plan reflecting ArtSpring’s values and growth objectives.
- Leadership Coaching:
- Provided personalized coaching to build clarity, intentionality, and effective leadership practices.
The Results
- Strategic Clarity: A clear roadmap now guides ArtSpring’s decisions and growth.
- Empowered Leadership: Howard Jang leads with confidence, fostering trust and alignment.
- Team Alignment: The Board and staff are fully engaged and united in advancing ArtSpring’s mission.
- Community Satisfaction and Engagement: Shows are sold out with a diverse audience of community members participating.
KEY TAKEAWAY
ArtSpring’s transformation underscores the power of experienced leadership, collaboration and human creativity. By supporting leadership in an intentional process of shared vision and priorities, ArtSpring overcame challenges and is flourishing!
CLIENT comment:
“Stina played a critical role in ensuring our Board and Staff felt respected and engaged in the development of ArtSpring’s first Strategic Plan since the pandemic. Her collaborative approach ensured everyone felt heard and invested.
Her guidance has made me a more intentional and effective leader. Beyond her expertise, Stina balances professionalism with deep humanity—a rare and valued quality. Working with her has been not only productive but deeply enjoyable.”

Howard Jang
Executive and Artistic Director, ArtSpring